Days into the fall semester, chaos ensued at the University of Missouri when someone hacked into a student’s email and sent a spam blast to the...
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the...
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...
The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag...
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to...
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...
More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall,...
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million...
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to...
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower...