Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
It takes a village, as they say, to beat the Instagram algorithm and boost the organic visibility of your content. A village or — in the case of one...
Building and nurturing partnerships with local hot spots can do wonders for boosting your business’s name recognition and growing your client base....
A multi-faceted campaign aimed at getting their product in front of as many people as possible and influencing design trends earned Resendiz...
If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American...
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Fur babies are a sure-fire way to attract positive attention to your social media page is through a common human joy. At the beginning of the month,...
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in...
It's been roughly six months since Google announced that they would be rolling out algorithm changes to "sites that follow the best practices for...
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...
Days into the fall semester, chaos ensued at the University of Missouri when someone hacked into a student’s email and sent a spam blast to the...
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the...
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...