If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American...
Outfit Your Team and Flowers for ‘Petal It Forward’ on Oct. 24
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Business Builder
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
‘Fur Babies’ Fire Up Facebook Interactions
Fur babies are a sure-fire way to attract positive attention to your social media page is through a common human joy. At the beginning of the month,...
5 Ways to Drive Holiday Sales Through Pinterest
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in...
Google Rolls Out Mobile-First Indexing
It's been roughly six months since Google announced that they would be rolling out algorithm changes to "sites that follow the best practices for...
How a Tiny Toronto Coffee Shop Attracted Ryan Gosling, Went Viral
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...
Mass Email Madness Inspires Clever Promotion
Days into the fall semester, chaos ensued at the University of Missouri when someone hacked into a student’s email and sent a spam blast to the...
47 Common Phrases That Close the Door on Sales
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Merchandising Strategies That Make Shoppers Linger
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the...
Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...
Sunflower Photo Contest Generates Excitement
The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag...
Steal these Emails to Send Business Clients, Interior Designers and Architects
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to...
Rose Sale Draws Hundreds to Indiana Florist
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
How to Leverage the ‘Plant Craze’ to Bring in Customers
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...
For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...