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On Tap for 2017: A More Social Year
Resolving to do a better job with social media next year? We have you covered. Here are some of our top social media sales tips from our 2016 Sales Wake Up newsletters. Instagram: Posts “Too Good Not to Share.” According to marketing expert Nathan Chen, there’s a big...
A Four-Letter Acronym to Help You Sell Anything
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves). Want to sell something familiar — maybe a dozen roses on Valentine’s Day? Make it surprising — with a novel container,...
Are Complicated Discount Codes Holding You Back?
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when many florists are relying on part-time or seasonal help, complicated codes can lead to mistakes and missed opportunities,...Seven Students Awarded Bryson L. James Student Competition Awards
Seven students from four universities were presented cash awards totaling $2,500 for their presentations at the Bryson L. James Student Competition held during the 61st SNA Research Conference put on by the Southern Nursery Association. The competition, sponsored by...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.