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Need a New VDay Campaign? Embrace the ‘Bad.’
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over consumers by “acknowledging negativity” associated with the product or service they are selling. Doing so, said Derek Rucker,...
Can Lost Sales Hold the Key to Future Ones?
Picture yourself on Valentine’s Day. The shop is busy. The design room is hopping. Phones are ringing and orders are heading out the door. You spot a young customer move through your showroom once, maybe twice, and then head out the door empty-handed. Do you shrug...
Starbucks Courts Millennials with Higher End Brand
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with millennials, a core demographic the company wants to attract, according to a story in Fortune magazine. “Starbucks is...After a Crisis, a Florist Returns to Work Renewed
Life seemed pretty good to Rakini Chinery in 2011. Allan’s Flowers & More in Prescott, Arizona, the business she’d owned for more than a decade (and worked in for more than two decades), was growing — the year before, she’d purchased a second location about 10...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.