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Want to Stand Out on Instagram? Have a Strong Voice
As of this fall, Instagram has 800 million monthly users and 500 million daily app users. That volume makes the platform a perfect place to pitch to customers — but it also makes for a crowded space, particularly for brands that don’t have a clear voice and point of...
In Response to Customer Feedback, Target Delays Christmas Merchandising
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas signs and displays at the front entrances of stores until after Thanksgiving,” according to a Target spokeswoman. The...
National Geographic Highlights American Grown Effort
A flower farm in Gainesville, Virginia, is taking a star turn in National Geographic magazine’s November issue. Andrea Gagnon said the coverage of her farm and domestically grown flowers and plants stemmed from the American Grown Field to Vase dinner series — a...Dress Up for Halloween with SAF Graphics
With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a record high $9.1 billion, up from $8.4 billion in 2016, according to a survey by the National Retail Federation. Of that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.