Why not use the before spring holidays to pre-plan some spring and summer promotions? Check out SAF’s collection of beautiful, four-color artwork with slogans promoting whatever suits you: “Married to Perfection” for pushing bridal work,...
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional Action Days (CAD), they’ll be advocating for something that benefits every floral professional, no matter the segment:...
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural labor reform. Industry members who attend SAF’s Congressional Action Days, March 9-10, will play a critical role in...
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of consumers who purchased holiday flowers and plants this year and a dip in overall spending — but also points to sales...
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members and volunteer leaders. Tweak them and put them to use for a successful Mother’s Day this spring. Call Them, Maybe. SAF...
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