SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Costa Farms Acquires Green Leaf Nursery
Costa Farms has announced the acquisition of Florida grower Green Leaf Nursery. Green Leaf Nursery of Homestead, Florida, has a long history of producing indoor foliage and tropical plants. It covers 50 acres, employs about 80 people and is co-owned by brothers Gus...
Get the Word Out: No Lilies for Cats
With Easter around the corner, let’s avoid sending any customers on an emergency trip to the vet. As you may know (and your customers may not), several types of lilies can cause renal failure or death in cats if they ingest them. When you get requests for lilies be...
Court Rules: Civil Rights Act Protects Gay Workers
A federal appeals court in New York ruled on Monday that Title VII of the Civil Rights Act of 1964, a federal law that bans employment discrimination because of sex, also protects claims of discrimination based on sexual orientation. “Sexual orientation...
The Future of Women’s Day is Purple
It is no small coincidence that Ultra Violet, the Pantone Color of the Year, is the color of the International Women’s Day movement. This year, Women’s Day on Thursday, March 8, will be a tidal wave of purple across traditional media, social media and in large and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.