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Generate Everyday Sales with ‘Flower Power’
The Society of American Florists’ marketing tools make it easy to keep your shop in front of customers — and position florists as professional experts offering a wide selection of top quality flowers. “SAF’s “Flower Power” materials feature vibrant shades of...
FTD Awards Three Scholarships to SAF Palm Springs 2018
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention in Rancho Mirage, California. Carly Anechiarico of Blossom Flower Shops in Yonkers, New York,...
Field to Vase Dinner, Design Demos Added to SAF Palm Springs 2018
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover tech problems, social media questions, terrarium bar setup and more… These are just some of the additions to the lineup...
Growers Turn Outstanding Varieties into Marketing Gold
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florists’ Annual Convention. For the growers who enter the competition, the contest...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.