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3 Messages to Share during Stress Awareness Month
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize that flowers are scientifically proven to provide a sense of calm and can play a significant role in reducing stress....
Time: The Ultimate Need in Sourcing Plants
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their plant sales recently received some much needed perspective and advice from their peers. Yesterday during SAF’s Great Big...
Congressional Cut Flower Caucus Co-Chair Rep. Dan Newhouse to Speak at CAD
Rep. Dan Newhouse (R-Washington), new co-chair of the Congressional Cut Flower Caucus, will speak to SAF Congressional Action Days attendees on April 13. It’s an opportunity for the industry to hear directly from a member of Congress who has decision-making authority...
SAF Councils Tackle Industry Trends & Challenges
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the floral industry trends and challenges that about 40 members of the SAF volunteer leadership identified during the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.