Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed with easy-to-follow instructions for tagging your social media channels and using the hashtag #petalitforward. The...
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to participate in the Society of American Florists’ annual Sylvia Cup Design...
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness ambassadors, help them stand out with matching T-shirts — the brighter, the better! Last year, the staff at Leona Sue’s...
Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you select your happiness ambassadors depends on a number of things — the size of your shop, number of employees and your...
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success generating local media coverage for their Petal It Forward events. With this year’s event on Oct. 23, now is the time to...
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