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Turn Midsummer Slumps into Summertime Celebrations
The warmest months of the year don’t signal a slowdown in flower buying in one Scandinavian country. During the first week of summer, people in Sweden celebrate the summer solstice through midsummer festivities — and the tradition is filled with potential that your...
5 Ways to Offer Personalized Customer Service
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where small businesses can really shine,” said Rieva Lesonsky, CEO and founder of GrowBiz Media, in an article for American...
Lush, Untamed Roses to Delight Royal Admirers
An estimated 29 million people tuned in to watch the royal wedding of Meghan Markle and Prince Harry on May 19 — and you can be sure that brides-to-be in the near future will be taking cues from the ultimate trendsetters when planning their own nuptials. Among the...
Take a Cue from Hollywood and Make Some Summer Blockbusters
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,” anyone?), it’s also a great time to create or refresh your own videos and clips. The potential pay-off is significant....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.