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Open House Draws Crowd, Moves Merchandise
While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out pumpkins in favor of poinsettias in preparation of their holiday open house November 2 and 3 — an event that drew 600...
Fall Scavenger Hunt Attracts Families to Denver Flower Shop
Family-friendly activities, particularly those that are free, can be hard to find. City Floral Garden Center came up with an idea that fills the void for residents of Denver, Colorado: a pumpkin scavenger hunt. After three years, the event has become a fall tradition...
Pajama Party Kicks Off Holiday Shopping Season
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in Edmond, Oklahoma, came up with a fun concept to kick off their holiday shopping season: a pajama party. The party,...
Citywide Fall-Themed Contest Earns Community Cred
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to boot. Napanee Blooms, which opened in Napanee, Ontario, last winter, recently joined about 15 other businesses in a fun...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.