Who’s Minding Your Digital Store?
According to a 2012 survey of nearly 500 small businesses by Vertical Response, 43 percent of small business owners spend at least six hours a week on social media tasks alone. About 25 percent of respondents to the software firm’s survey said they spend six to 10...
60 Percent of Florists Report Improved Sales on Mother’s Day
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of American Florists, about 60 percent of member florists saw increased sales this year. Roughly 20 percent said sales were about...
Growers Respond to News of Genetically Engineered Petunias in the Market
News that several varieties of genetically engineered (GE) petunias had been imported into the U.S. without proper authorization from the government has created headaches, hassles and, potentially, financial hits for some floral industry members. On May 2, 2017, the...Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and florists had a major advantage over other gift outlets for spontaneous purchases and same-day delivery. Flash forward to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.