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For Early Summer Boost, Plug Father’s Day — and Dance Recitals
We say Father’s Day, you say, “Helllloooo, big spenders”? OK. Not exactly. Father’s Day may not be the most lucrative holiday of the year, but consumers are still dropping significant cash on Dad — about $12.7 billion according to estimates last year from the...
Best Practices for Time-Crunched Customers (and Stressed-Out Staff)
We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your sales staff has time to catch up. Or, Mr./Ms. Big Shot customer gets impatient as your team works quickly to locate...
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is thinking about redesigning her living room sometime next year? Turns out, quite a bit, according to Michael Skaff, AAF,...
Garage Sale Creates Sales Opportunities for Unsold Items
Remember the old expression about one man’s trash being another man’s treasure. Toomie Farris, AAF, AIFD, of McNamara Florist believes it. More important, he benefits from it. Every spring — just before the end of his fiscal year — Farris runs a mega garage sale at...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.