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For Better Emails, Get Cozy
If you aren’t getting the response you hoped for from emails to customers, you may need to take a step back — and then get much, much closer. “For some reason, marketing and sales people tend to change their tone as soon as they’re writing a work email,” writes...
Colorado Shop Boosts Fall Sales with Sorority Ties
Want to boost sales during the relative slowdown between the busy summer wedding season and Christmas? If you’re located in a university town, you might want to start thinking Greek — soon. (As in, now.) Greek rush season at the University of Colorado has proven to be...
In Orlando, Florists Help Friends, Family and Community Grieve
As people in Orlando — and around the country — struggle to come to grips with the devastating mass shooting at Pulse night club, local florists are playing a quiet but important role in the grieving process. At In Bloom Florist, John and Sally Kobylinski will donate...
Wall Street Journal Details Hospital Bans on Flowers, Balloons
A recent story in The Wall Street Journal cautioned readers not to bring flowers, plants and balloons to loved ones in the hospital without first checking with the facility. “Some health-care facilities are tightening restrictions on where flowers, plants, balloons...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.