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Industry Leaders Discuss Policy Priorities at SAF Maui 2016
The Society of American Florists’ Government Joint Council will meet this week during SAF Maui 2016 to review and discuss several public policy issues of importance to the floriculture industry. Those issues include, but are not limited to: The STARS Act The STARS Act...
Philly Florist Cuts Energy Costs by 30 Percent
Herb Rothe III recently set a goal: Cut energy costs around Rothe Florists in Philadelphia. Since then, he’s seen those costs drop by 30 percent, without instituting a single change that has inconvenienced (and, in some cases, even been noticed by) customers and...
Secretary Clinton vs. Donald Trump: A Look at the Issues
Looking for a breakdown of where the presidential candidates stand on substantive issues? As the 2016 campaign enters its final stretch, Shawn McBurney, the Society of American Florists’ senior director of government relations, and Drew Gruenburg, SAF’s chief...
To Get a Customer Talking (and Buying), Mirror her Behavior
You’ve seen it a thousand times: The waffling customer. The “no thanks, I’m just browsing” window shopper. The aloof corporate client who no one on staff knows quite how to engage. To make headway with a “difficult” customer when...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.