So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing out on some valuable and low-cost PR, said Jennifer Sparks, SAF’s vice president of marketing. Here are some of her top...
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can seem pretty far from a local community and bundled services that don’t allow for much choice. These are just some of the...
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For more than 20 years, florists have been frustrated and annoyed by Vermont Teddy Bear Company’s (VTBC) marketing, which...
Beyoncé’s extravagant performance may have stolen the show at Sunday night’s Grammy Awards, but it was her social media-friendly pregnancy announcement a week earlier that could have lasting effects on bridal trends, including a potential uptick in permanent...
Talk about friendly fire. To reduce the environmental impact of some of its training efforts, the U.S. Army is seeking proposals for biodegradable ammunition — rounds that could include plant and flower seeds. “Components of current training rounds require hundreds of...
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