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5 Ways to Improve Wedding Sales
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists, weddings are less about glamour and more about hard work, sweat and, occasionally, tears. Despite the fact that The Knot...
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant. About 88 percent of respondents to an SAF post-holiday survey experienced an increase in Valentine’s Day sales this year,...
SAF Women’s Day Video: Nearly 47,000 Views and Counting
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has been viewed almost 47,000 times. The Society of American Florists’ 57-second Women’s Day video uses footage from the...Leprechauns Love Flowers and Facebook Graphics
Get social media followers ready for the merriment of St. Patrick’s Day and the fun flowers the holiday brings. The Society of American Florists provides members with 10 St. Patrick’s Day social media graphics featuring green flowers, festive motifs and phrases like...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.