by Amanda Long | Mar 10, 2021 | Floral Industry News
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced ways) to help clients incorporate more plants into their décor. “Plants are filling this void that the pandemic created...
by Amanda Long | Feb 24, 2021 | Floral Industry News
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing, and a member of the Society of American Florists’ Next Gen Task Force, “100 percent” attributes the spike to COVID-19....
by Amanda Long | Feb 17, 2021 | Floral Industry News
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via Instagram stories. The shop’s must-see IG content was a critical lifeline to the customers of Central Square Florist in...
by Amanda Long | Feb 9, 2021 | Floral Industry News, Floral Management
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been a trusted source for plant and gardening devotees in northern Colorado, but consumers’ love for houseplants in...
by Amanda Long | Jan 27, 2021 | Floral Industry News
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a meaningful role, particularly when it came to fashion. One example: First Lady Jill Biden — in a move noticed by flower lovers...