Track and Prep ‘Tricked’ Tulips from Field to Vase
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and stretching their vibrant heads toward the sky. That is, if they bloom at all. When and if these spring perennials...Florist Gets 30 Seconds of Fame on TikTok
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit QuickBooks in celebration of Women’s History Month. The shop is co-owned by sisters and third-generation florists Stacie...Florists Tackle Helium Price, Availability Challenges
Petals & Vines is back in the balloon business — for now. The Monmouth, Oregon florist got its first tank of helium last month after being tankless since August. “I would say we lost quite a few orders,” says owner Maggie Triplett. “People come here all the time...That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign debuted a year ago to promote sales across the floral industry and exceeded the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.