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Does Your Customer Service Drive Repeat Sales?
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm Ipsos found that 41 percent of respondents were “confident in increasing their spending on optional things.” While that news...Posies Are in For Prom
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of handheld bouquets. While not a new trend for some regions of the country, more and more florists are endorsing the change...Florists and Growers Opt for Sustainable Bouquet Sleeves
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a soon-to-be-launched water-resistant paper, the March/April issue of Floral Management explores sustainable options for...Where Did All the Daffodils Go?
Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the daffodil. That’s because in the past several years profit margins for the spring perennial have grown slim, the result of a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.