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EPA Considers SAF Guidance To Help Growers
The EPA, concerned about the impact of pesticides on endangered species, is in the process of updating the rules on how growers register those chemicals. The Environmental Protection Agency is revising rules that will eventually change the way flower farmers handle...
Drive Retention and Sales with Behavior Insight
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don’t return emails? These behaviors are driven by psychological principles, called attachment styles, that influence how people relate to each...From Conception to Customer: The Story of Floral Hard Goods
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do you really know about how they are conceptualized, designed and manufactured? “As florists, I think we tend to get...Go Behind the Scenes of the Floral Supply Chain
Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are knowledgeable about their link of the supply chain. But how often are they able to put all the pieces together and see the bigger...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.