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Robust Websites Buoy Florists During Pandemic
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The May/June issue of Floral Management features the detailed advice of several players in the floral e-commerce arena as...
Maximize Mother’s Day Profits
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the operations fundamentals that will set you up for success. Delivery Logistics Mother’s Day typically has a delivery window...
Retailers Predict Bump-Up in Mother’s Day Sales
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, nearly 73 percent of respondents say they expect Mother’s Day sales to increase...SAF Picks Orlando for ‘Affordable, Accessible’ Annual Convention
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social isolation – many in the floral industry would agree it’s time to reconnect, recharge and get inspired. The Society of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.