SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Beware the Adult Bully
Susan has been working at the flower shop for 30 years and prided herself on being the star designer. Then came Bob, a novice, who quickly demonstrated he had talent in the design room. Susan, feeling threatened, belittled Bob with criticisms and... Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should generates sales, but Melanie Spilbeler, managing partner at FreshPath Marketing, disagrees. “Sure, you can get some... Overcome These 10 Leadership Challenges
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry veteran, says speaker and mentor Barry Gottlieb. In the book “Brilliant on the Basics 2.0: A Playbook for Business Leaders,”...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.