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2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to both give and receive flowers. SAF’s 2018 Petal It Forward campaign date is set...
SAF’s Instagram Promotion Puts Prom Flowers on Teens’ Radars
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has generated more than 900,000 impressions on Instagram and resulted in more than 9,000 people clicking to take SAF’s Prom...
Is this Order Gathering Tactic Legal?
“My name is Charles Goodfellow and I’m the owner of Paley Florist in Paley, Maryland. When you search the name of my business online, the first few results direct you to order gathering sites, not my website. This is confusing my customers. Is there any legal action I...
Share New Made-for-Instagram Video to Attract Prom Shoppers
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-second video asks, “Which Prom Personality Are You?” and shows corsages that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.