By Anne Holub How often should you change in-store displays and add new merchandise? Once a season? Once a month? That may not be enough to keep customers engaged and interested, according to environmental psychologist and author Paco Underhill, who suggests retailers...
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to convince businesses why they need flowers — university research that proves flowers and plants benefit the bottom line. How do...
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018, the association’s 134th Annual Convention at the Westin Mission Hills in Rancho Mirage, California. The SAF Gold Medal...
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs 2018, the association’s 134th Annual Convention at the Westin Mission Hills in Rancho Mirage, California. The Century...
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a do-gooder in your community? Then look no further than participating in the Society of American Florists’ Petal It...
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