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Rose Parade Includes More Entertainment — And a Big Win for Students
A student-designed float — decked with 17,000-plus flowers, most of them grown in California — earned the Extraordinaire Award for “most extraordinary float” during this year’s 130th annual Pasadena Tournament of Roses parade on Jan. 1. Students from California...
Industry Members Lend Aid to Wildfire Evacuees
Nearly three weeks after the deadliest wildfire in California’s recorded history began, it is fully contained, thanks in part to recent rains, which have also helped to make the smoke-filled air breathable again. But the catastrophe is far from over for residents of...
‘Alma’ Named Best in Show at SAF’s Outstanding Varieties Competition
Ask anyone to draw a flower, and what do you get? A daisy. So, when you encounter the perfect daisy, it feels like more than just a daisy: It becomes the ideal embodiment of the abstract idea of a flower. Maybe that explains why the judges at the 2018 Society of...
Survivors Take the Stage at State Association Runway Show
A state florist association’s decision to honor survivors of sexual assault during a runway show at its convention drew wild applause from a standing-room-only crowd, which included industry members and members of the public. For the Saturday evening design program at...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.