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Financial Pro Talks Cash Flow, Labor — and Mother’s Day
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? In a March 31 Society of American Florists webinar, floral finances expert Paul Goodman, MBA, PFCI, shared...
‘The Shape of Our Recovery Depends Entirely on COVID-19’
The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a March 26 Society of American Florists webinar. Hall put the challenges posed by COVID-19 into context, explaining the...
‘The Problem Right Now is Demand’: Growers, Importers Talk Supply Chain Strain
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social distancing measures and government-mandated business and school closures, demand for cut flowers has plummeted — and that...
Australian Flower Exports Continue Despite Wildfires
While Australian flower growers have suffered devastating losses from wildfires, so far there’s been little impact on the export market. Cooler temperatures, heavy rain and even hail have recently brought some relief to the country. “At this point, as far as we know,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.