Drive Sales With Spring Promotions
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home Studio in Algona, Iowa, gets creative with gifts for National Nurses Week and Teacher Appreciation Week. Mother’s Day is...
Suppliers Navigate Supply Chain Shifts
As the ever-evolving situation with tariffs creates some understandable panic/concern among floral industry buyers, navigating supply chain challenges is nothing new for industry suppliers, who are constantly navigating challenges to keep products flowing to florists....
Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD, PFCI, is retiring — but not without leaving a lasting impact. Starting as a 17-year-old part-time employee in a Long Island flower shop, Carol and...
Floral Industry Unites for Changes in Washington
Danny Sanchez, South Florida Florals; Edwin Perez, Jet Fresh Flower Distributors; Corrine Heck, Details Flowers; Kristin Gilliland, Gardens America; Christina Bryant, Heart of Florida Greenhouses; Scott Gilliland, Gardens America; Ana Ramirez,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.