When Amanda Desroches and Kimberly Trahan of A&K Floral Designs walked out of a recent SAF 1-Day Profit Blast, they didn’t wait to put what they learned into action. “We implemented those strategies, and we’ve already seen positive results,” Desroches says. For them, the event delivered more than fresh ideas — it led to real improvement.
That kind of immediate return is what SAF’s 1-Day Profit Blast is designed for. The next event, co-sponsored by Kennicott and Smithers-Oasis, is in Atlanta on Tuesday, Nov. 4, 2025. With four expert-led sessions, a curated supplier showcase, and plenty of time to connect with peers, the event is built to help floral pros make the most of every minute away from the shop.
Cut the Waste, Keep the Profit
Profit Blast kicks off with a panel tackling one of floristry’s most costly pain points: shrink. Every lost stem represents lost money, time and trust — and this session dives into how to stop the waste before it starts.
Speakers Lenny Walker of Kennicott Brothers, Steve Daum of Floralife and Kimberlee Mitchell of Botanica Floral will cover cold chain strategies, dosing mistakes, and overlooked habits that drain profit. “People don’t realize how often their cooler temperature is off,” says Daum. “A thermometer, not a thermostat, can change your bottom line.”
Heartfelt Designs, Smart Business
Kelsey Thompson of Bloom Floral Algona will lead a session on making sympathy work more efficient and profitable—without losing the heart behind it. From pricing and mechanics to building trust with funeral directors, Thompson shares how she balances artistry with operations.
Attendees will walk away with scripts, pricing tips and smart strategies that support long-term relationships and sustainable service.
Social Media and AI That Work
In a fast-moving session designed for the time-strapped retailer, Flower Buddy’s Tony and Paul Guerrie team up with Steve Dyme of Flowers for Dreams to explore how florists can use social media and AI to deepen customer connection and increase efficiency.
Expect practical advice for scheduling posts, writing captions that convert, and using AI tools to reduce guesswork and save time. “The tools are out there,” says Dyme. “This is about showing florists how to actually use them.”
Styled to Sell
Mike Hines of Epoch Floral closes the day with a dynamic design session focused on making aesthetics drive revenue. Known for high-impact, architectural work, Hines will share how bold design, strategic use of color, and thoughtful communication can set a business apart.
“Design is not just a visual product — it’s a business asset,” says Hines. He’ll walk through how simplified, elevated design can support premium pricing and client loyalty.
Click here to for more information and to register.
Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.
