Next month, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists’ Congressional Action Days, where they’ll meet face-to-face with lawmakers to advocate for policies that protect and strengthen the floral industry. But these conversations don’t happen in a vacuum — SAF’s political action fund, SAFPAC, ensures that the industry’s voice is heard on Capitol Hill year-round.
In this short video, Michelle Castellano Keeler, AAF, chair of SAFPAC and longtime industry advocate, explains why CAD is such a powerful event and how SAFPAC plays a crucial role in opening doors to key policymakers. By pooling contributions from industry members, SAFPAC strengthens SAF’s lobbying efforts, which more recently has helped secure an additional $1 million in funding for floriculture research and ensured flower growers are involved with revisions to Environmental Protection Agency regulations.
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Amanda Jedlinsky is the senior director of content and communications for the Society of American Florist.
