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SAF Chief Economist: Keep Long-Term Perspective Amid Market Fluctuations
SAF Chief Economist Charlie Hall, Ph.D., gave a keynote at SAF Miami 2024. Monday’s stock market crash shouldn’t worry floral businesses too much, said the Society of American Florists’ Chief Economist Charlie Hall, Ph.D. “There have been plenty of... ‘Manuela’ Delphinium Wins Outstanding Varieties Competition
‘Manuela,’ a double-petal delphinium grown by Vallefor, won “Best in Show” at SAF’s Outstanding Varieties Competition. The Outstanding Varieties Competition “Best in Class” winners were announced Wednesday at SAF Miami 2024.... Put Your Well-Being First With SAF’s New Personal Growth Courses
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The floral industry can be fast-paced and high stress — with a lot at stake. So it’s understandable if your sleep isn’t... Tiger Lily Florist Wins SAF’s Marketer of the Year Award
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF’s 30th annual Marketer of the Year award. A marketing campaign rooted in community connections, with a focus on the best digital strategy...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.