You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management contributing writer Jennifer Sperry has tips and tricks to take your story game to the next level by increasing engagement:
Probe the minds of your followers with the Poll sticker. Ask them which arrangement is their favorite, if they like your latest window display, which birthday gift they prefer, etc. It’s the perfect way to conduct informal market research.
Use the questions sticker to find out what your customers want to hear about from you, the floral design expert. They will appreciate the free advice, and it’s a great way to show off your expertise. Save your favorite interactions to a highlights folder for future reference.
Provide daily reflections — share your mood or motivation. Log your feelings at the start of the work week and the end (if it ever ends).
Create a fun challenge for people to accept via their stories. How many floral prints can they rock in one outfit? Who has the saddest house plant? Share the results!
Test your followers’ knowledge with the quiz sticker. Ask a multiple-choice question and provide two to four possible answers. Ask “Jeopardy”-style horticulture questions, or see whether anyone knows the backstory behind your business name.
Check out the September/October issue of Floral Management for more.
Molly Olson is a contributing writer for the Society of American Florists.
