Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in partnership with major universities and researchers in human emotion — scientifically prove that flowers have a positive effect on our emotional well-being. Petal It Forward is the perfect time to incorporate these findings into your message to the media and consumers to share the power of flowers.
- Flowers have an immediate impact on happiness. People tend to express “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude.
- Flowers have a long-term positive effect on moods. Specifically, people who received flowers reported feeling less depressed, anxious and agitated, and demonstrated a higher sense of enjoyment and life satisfaction.
- When in the presence of flowers, seniors show a significant increase in happiness and positive moods, perform higher on everyday memory tasks and experience enriched personal memories.
Learn more about the benefits of receiving flowers here and make sure to incorporate these findings in your Petal It Forward social media messages, outreach to local media and event signage.
Stephanie Brady is the Project Coordinator for the Society of American Florists.
