Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top industry innovators, all under the age of 40.
One big-picture thinker in the story? Nicole Palazzo of City Line Florist in Trumbull, Connecticut, who shared her perspective on how florists can adapt to a dynamic customer base. “The industry is changing,” said Palazzo, who also will be speaking on social media trends and experiential retailing at SAF Amelia Island 2019, Sept. 18-21. “Flowers are a luxury and there’s so much competition. You have to develop a better connection with your customers by offering a service that competitors can’t.” Read more in this month’s cover story.