Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update your social channels to encourage followers to shop with you on Small Business Saturday, Nov. 25.
The local-focused day has plenty of potential and it appears to be gaining traction. In 2016, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, marking a 13 percent increase from 2015.
American Express provides free resources at ShopSmall.com/GetReady including a profile picture, social posts, cover photos and video.
Profile Picture and Cover Photo: Celebrate your business and community with the Small Business Saturday social media cover photo, and update your business’s profile picture.
Social Posts: Make your business stand out in your followers’ social feeds with Small Business Saturday posts. Use the graphics as stand-alone posts or with the sample social copy.
Video: Catch the eyes of your followers with this 9-second video that can be uploaded and shared on your social media platforms. Use as a stand-alone post or share with the sample social copy.
Founded in 2010, Small Business Saturday follows Thanksgiving and Black Friday, takes place before Cyber Monday and is designed to encourage holiday shoppers to patronize brick-and-mortar businesses that are small and local.
