Your drivers — and shop’s reputation — will appreciate a few last-minute reminders on the best way to make a great first impression for Mother’s Day deliveries.
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give delivery drivers:
- What to wear: If you don’t have a shop uniform, spell out what an appropriate, professional outfit looks like.
- What to say: Go over the greeting you’d like the delivery driver to use. Reinforce the impact of a smile and a little small talk. Offering care and handling advice, for instance, differentiates a flower shop delivery from a big box store purchase.
- How to present the flowers: Flowers should face forward, so they look as full and beautiful as possible.
- What to do if the recipient isn’t home: Nothing irks a customer more than flowers that don’t make it to the recipient. Don’t let the driver wing it. Have a plan in place and make the driver memorize it: call the recipient, look for a neighbor, leave a note, etc.
For tips on training part-time delivery drivers, see “How to Succeed in (Holiday) Business Without Really Crying.”
