The Society of American Florists makes it easy for members to advertise on the radio by offering more than 60 professionally-prepared radio commercial scripts promoting everyday flowers, sympathy sales and more. The scripts are free — available exclusively to SAF members.
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the listeners in the first 28 days after they heard the ads.
The Society of American Florists makes it easy for members to advertise on the radio by offering more than 60 professionally-prepared radio commercial scripts promoting everyday flowers, sympathy sales and more. The scripts are free — available exclusively to SAF members.
Depending on your budget, the radio spots can be “live reads,” recorded by a station DJ, or produced by professional talent — a costly option. SAF’s 30- to 60-second spots talk about the benefits of giving and receiving flowers and encourage listeners to turn to you, their local florist. Just insert your company name, contact information and details about any special promotions.
Tweak the radio scripts to use on your shop’s voicemail or on-hold messages.
Members can access the Radio Commercials Scripts here.
