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Brighten Up Your Customers’ World With Orchids

by | Jan 29, 2016 | Business Builder | 0 comments

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screenshot of the Business of Design column from Floral Managment magazineLast weekend’s blizzard, which blanketed much of the mid-Atlantic, including SAF’s headquarters, with two feet of snow, has us wishing we were at SAF Maui 2016 already.

A tropical getaway sounds like the perfect antidote to harsh winter conditions, doesn’t it? But, alas, it’s not a feasible solution for the masses who have work deadlines and children’s extracurricular schedules to juggle.

A more reasonable solution: an arrangement of bright, beautiful orchids that conjure visions of balmy locales, like Hawaii and Thailand. This month’s Floral Management provides a great guide on orchids, including the top varieties to buy, best practices for care and handling, and design ideas that are as profitable as they are fashionable.

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