Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation —...
Flowers Make an Appearance at Inauguration
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a...
Mother-Daughter Design Duo Decks White House Halls
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
SAF Members Take to Congress – and the White House – During CAD
More than 90 Society of American Florists members representing all industry segments, three countries, 25 states and the District of Columbia,...
Remember to Complete Your CAD Surveys
Thanks to all SAF members who took time from their schedules to attend SAF’s Congressional Action Days this week. As Kate Penn noted yesterday in an...
White House Briefing Confirmed for CAD Attendees
Breaking News! SAF has just confirmed officially that we are taking CAD participants to the Eisenhower Executive Office Building in the White House...
White House, GOP Push Health Care Reform but Uncertainty Remains
This week, the Trump administration announced plans to dismantle the Small Business Health Options Program, or SHOP, the part of the Affordable Care...
Annual SAF Lobbying Event in D.C. Takes on Heightened Importance
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines,...
Brands Brace for Public Call-Outs by President
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive...
In Note to Obama Girls, Bush Twins Lovingly Recall White House Florist
A letter from a pair of famous first daughters went viral last week—and it included a charming and heartfelt shout-out to a florist. “Never forget...
SAF Advocates for White House Conference on Small Business
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a...
At State Dinner, Flowers Make an Impressive Showing
When the White House hosted the Canadian Prime Minister and his wife last week for the first State Dinner honoring U.S.-Canada relations in 20...