2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of...
How to Drive Sales and Manage Volume on Valentine’s Day
read more
valentine’s day 2021
Valentine’s Coverage Emphasizes Flowers’ Emotional Power
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
Review Now to Plan for Future Holiday Success
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...
Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
2 Last-Minute Language Tweaks to Boost V-Day Sales
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially...
After Strong Christmas, Most Florists Predict High Volume Valentine’s Day
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
Simple Ways to Boost Your Average V-Day Order
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
How to ‘Sunday-Proof’ Your Holiday Planning
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
3 Industry Statistics that Show Valentine’s Day Opportunities
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have...
Event Florist to Partner with Local Boutique for V-Day
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has...
Florists Rev Up for Drive-Thru, Parking Lot Valentine’s Day Shuffle
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar...
Planning Holiday Delivery? First, Mine Your Data
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
Financial Pro: Track Jan Sales to Predict V-Day ‘COVID Effect’
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
Easy, Low Cost Ways to Get Attention Ahead of Valentine’s Day
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...