2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of...
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially...
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have...
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has...
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar...
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...