Jenny Mark, who's grown flowers for a decade on her 24-acre farm, Trademarks Flower Farm, in Upstate New York, shares tips for buying local flowers....
If composting services aren't available in your locality, try reaching out to local garden clubs or partner with a local flower farmer who can pick...
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do...
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by...
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two...
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral...
It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories...
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to...
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...