When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
Industry Leaders Discuss Holiday Supply Chain
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...
‘The Problem Right Now is Demand’: Growers, Importers Talk Supply Chain Strain
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social...
Unrest in Ecuador Leads to Disruptions in Floral Industry Supply Chain
Ecuador’s President Lenín Moreno has moved the government out of Quito amid violent protests that have also disrupted the floral industry supply...
Will the Shutdown Affect Valentine’s Day Supply?
A Thursday holiday and a strong economy bode well for a successful Valentine’s Day this year — but some long-standing and new challenges, including...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Wholesalers to Retailers: Plan Ahead and Order Early
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
SAF Responds to Inaccuracies in New York Times Story on Floral ‘Revolution’
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the...








