study Archives

Study: Consumers Prefer and Will Pay More for Sustainable Flowers

June 21, 2023 | Floral Industry News

It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...

Study: Consumer Age Is Driving Force Behind Flower Purchases

November 3, 2021 | Floral Industry News

When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to...

Mood Changer Poster Creates Instant Connection

April 25, 2016 | Business Builder

During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in...

Study: Consumers Prefer and Will Pay More for Sustainable Flowers

Study: Consumer Age Is Driving Force Behind Flower Purchases

Mood Changer Poster Creates Instant Connection

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Study: Consumers Prefer and Will Pay More for Sustainable Flowers

Study: Consumer Age Is Driving Force Behind Flower Purchases

Mood Changer Poster Creates Instant Connection

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