After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...
2024 Floral Sales ‘Okay’, Up from 2019
read more
Profit
Holiday Prep Series: Win the Battle Between Payroll and Profit
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
Industry Innovations Build a Sustainable Future
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
Practical Tips to Keep Expenses Under Control
How would you feel if someone walked in this afternoon and purchased $1,000 worth of your beautiful flowers? Someone you weren’t expecting. Someone...
