Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do...
From Conception to Customer: The Story of Floral Hard Goods
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next gen live
Go Behind the Scenes of the Floral Supply Chain
Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are...
Learn to Communicate Like a Pro
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is...
‘Friendships are Flourishing’ From Next Gen Connections
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have...
Tap Into the ‘Experience Economy’
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they'd prefer to spend...
Dig In to Digital Strategy in Miami
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content,...
Does Your Customer Service Drive Repeat Sales?
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm...
ISO Career Development and Industry Peers? Next Gen LIVE! Delivers
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
Try This ‘Priceless Investment’ in Your Employees
After losing some employees to retirement and replacing them with young talent, Dave Legge, president of Denver Wholesale Florists, saw the Society...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
X,Y, Z and More: Managing a Multi-Generational Workforce
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good...
Five Minutes with Sheldon Jensen on Next Gen LIVE!
[mom_video type='vimeo' id='740398026' width='900' height='508'] Since returning from the Society of American Florists’ Next Gen LIVE! event in...
How to Lead When You Are a Young Boss
When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his...
Planes, Trucks, and a Lot of Logistics: Behind the Miami Flower Importing Scene
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect...
Next Gen Pros Bring Energy and Experience to Miami
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of...