“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day... Read more
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this year — and took stock of how representatives... Read more
While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to say thanks to companies that lifted up flora... Read more
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and oth... Read more
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American Florists. “We’re pulling down the ad as we... Read more
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last Minute Flowers for Valentine’s Day,” he acted f... Read more
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed... Read more
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can forgive us. We will do better going forward.” In... Read more