With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down flowers. This week, floral professionals alerte... Read more
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of American Florists reached out about the n... Read more
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the flora... Read more
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The Society of American Florists steps in to ... Read more
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other gifts is a marketing tactic that takes place... Read more
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and impact consumer behavior, the Society of Americ... Read more
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a neg... Read more
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American Florists is stepping in to ask these business... Read more
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be found in advertising from gift competitors or... Read more
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars. But when the Society of American Florists a... Read more
