Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The Society of American Florists steps in to ... Read more
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other gifts is a marketing tactic that takes place... Read more
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and impact consumer behavior, the Society of Americ... Read more
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a neg... Read more
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American Florists is stepping in to ask these business... Read more
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be found in advertising from gift competitors or... Read more
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars. But when the Society of American Florists a... Read more
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day... Read more
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
