Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that disparaged flowers. Society of American Floris... Read more
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers this Valentine’s Day. As the voice of the f... Read more
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an email promotion that disparaged flowers. “By... Read more
The world’s largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this Mother’s Day season. As the voice of the fl... Read more
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral gifts and florists. The Society of American... Read more
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. A... Read more
Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion. Nic Faitos, senior partner at Starbright Floral Design, did not like what he saw on... Read more
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they should forget flowers, flowers die, and thei... Read more
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promoti... Read more