Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
SAF Amplifies Florists in National Mother’s Day Coverage
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Media Amplifies Petal It Forward’s Uplifting Message
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...
3 Things to Do Before Petal It Forward Oct. 16
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
Customize Your Petal It Forward Strategy
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and More
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
Master Media Interviews for Mother’s Day
If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy...
Are You Prepared to Talk Sustainability?
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
SAF Promotes Industry in Valentine’s Day Media Coverage
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Talking Points to Tackle Tough Media Questions
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red...
SAF Florist Discusses Comeback on CNBC
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Minnesota Wholesaler Generates Buzz Ahead of Women’s Day
Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday...
Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...