Past Marketer of the Year winners featured on the cover of Floral Management. The 2026 winner will earn the same recognition — and a $5,000...
Show Off Your Smartest Marketing for a Chance to Win $5,000
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Marketing
Momentum Builds for That Flower Feeling’s Newest Campaign
Examples of social media posts created for the “Just Add Flowers” campaign show how That Flower Feeling is using short-form videos and lifestyle...
Stop the Scroll with Pro-Level Floral Content
Donald Yim, AIFD, PFCI, encourages florists to balance personality and polish when showcasing their work on social media. In today’s fast-moving...
Attract Customers Who Don’t Flinch at Prices
J.P. Varvarigos, AAF, FSMD, of Wellington Florist, with one of his signature lush, premium designs that appeal to high-end clients in Palm Beach...
Are AI Shoppers Finding Your Business?
The next time a ChatGPT user types, “Where should I order holiday flowers near me?” the results could include — or exclude — you. More...
Test Market Shows Big Return On National Flower Campaign
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
Florida Florist Finds Profit in Plush
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
Turn Reminders into Revenue
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways...
Make Headlines With Petal It Forward
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about...
Is Your Email Marketing Costing You Customers?
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say...
That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
Refillable Vase Program Wins SAF’s Marketer of the Year Award
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their innovative refillable vase program....
Is Your Marketing Worthy of A $5,000 Cash Prize?
Tiger Lily Florist in Charleston, South Carolina, won the 2024 Marketer of the Year contest for it's community-rooted marketing. Owner Lisa Hays...
SAF Champions Industry in Valentine’s Day Coverage
Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral...