The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
Test Market Shows Big Return On National Flower Campaign
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Marketing
Florida Florist Finds Profit in Plush
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
Turn Reminders into Revenue
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways...
Make Headlines With Petal It Forward
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about...
Is Your Email Marketing Costing You Customers?
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say...
That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
Refillable Vase Program Wins SAF’s Marketer of the Year Award
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their innovative refillable vase program....
Is Your Marketing Worthy of A $5,000 Cash Prize?
Tiger Lily Florist in Charleston, South Carolina, won the 2024 Marketer of the Year contest for it's community-rooted marketing. Owner Lisa Hays...
SAF Champions Industry in Valentine’s Day Coverage
Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral...
Holiday Prep: Keep Your Online Reputation Sparkling
A customer of Flowers By Michelle called the shop upset that the guard petals on a few roses hadn’t been removed. The Las Vegas shop immediately...
Holiday Campaign Celebrates ‘The Power of Wishes’
https://www.youtube.com/watch?v=1mavVeVbgKI Teleflora’s new national holiday campaign, “The Power of Wishes” brings the partnership between...
Holiday Prep: Stand Out Online
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Media Amplifies Petal It Forward’s Uplifting Message
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...