Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
Mother’s Day Flower and Plant Sales Inch UpÂ
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Ipsos
Want Big Returns from Valentine’s Day? Target Young Adults in Love, Survey Says
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others....
As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...
IPSOS: Valentine’s Day Flower Purchases Hit 10-Year High
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
New Study Offers Insights on Today’s Floral Consumer
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...
Nearly 30 Percent of Adults Bought Mother’s Day Flowers, Plants
Despite a global pandemic, an Ipsos poll conducted this month on behalf of the Society of American Florists found only a slight decrease in the...